What is Twitter and how do I use it?
Twitter is a micro-blogging and social networking service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.
You can follow a user which shows their tweets on your home screen.
Each user has a user name that begins with @. Bolt PR’s name is @BoltBuzz108.
To tweet another user, you can @ them (a public message) or DM (direct message, private) them.
If you like someone’s tweet and think others will find it useful, you can RT (retweet). ex: @boltbuzz108 Great social media article! RT: @sm07 read my latest blog: www.myblog.com.
But does this Twitter hype hold any real value for a business?
Twitter allows businesses to engage with customers, industry professionals, prospective clients, the media and others from all walks of life.
The Purpose:
- Network with potential clients, vendors or partners
- Learn from others in your industry and be a resource for them, too
- Raise brand awareness
- Connect with customers or clients - thank those who are speaking positively about you and be able to connect with someone who had a negative experience - this makes for excellent customer service
If you join Twitter, let us know! Follow Bolt Public Relations at http://www.twitter.com/boltbuzz108.
Posted by Anne Carr, anne@boltpr.com
