There seems to be a demand for Internet Marketing 101. Many small businesses are hungry for knowledge on how to do it themselves if they don’t have the budget to outsource professional services. Many business owners and traditional marketing executives are beginning to recognize the importance of social media and an online presence. Until recently, colleagues at business networking events would look at me bewildered or give me a look to say “that’s nice honey, but I think you are crazy and wasting your time” when I told them about my job managing social media and various Internet marketing tactics. Just this month, the tide has turned to “Oh yes, I have heard about that Tweeter. Should I be on it?” This makes my day, as I love to educate others about how Twitter and other social networks can help their business through exposure, customer relations, and actual growth.
By teaming up with Andres Hernandez from BIIS Solutions, Bolt is taking education to the web[inar] in order to educate more people in locations around the world at one time. One of the reasons I love webinars and Internet marketing is that it is eco-friendly. While I try to always put direct mailers and coupon ads in the recycling bin instead of the trash, we want to let marketers know about an alternative that allows them to conserve trees and their resources, plus increase sales with online strategies.
Here are the details for our Go Green with Internet Marketing I: Strategies to Increase Sales webinar:
Conserve resources and drive more prospects to your Web site with Internet Marketing strategies that work. In the first of our Internet Marketing Webinar series, you will gain valuable information on how Web 2.0 has changed the exchange of information online and how this impacts your business. Whether you are a small business owner, entry level professional or marketing executive, our team of panelists will define and explain the benefits of the following online tools:
* Social Media - Twitter, LinkedIn, Facebook, MySpace, YouTube and more
* Web Sites - Structure and content
* Internet Marketing - SEO landing pages, online news releases, PPC campaigns, affiliate marketing and more
* Analytics - Tools and resources to analyze your ROI
Presenters:
Andres Hernandez, CEO, BIIS Solutions, http://www.biissolutions.com/
Anne Carr, Social Media Director, Bolt PR, http://www.boltpr.com/
Caroline Callaway, Owner, Bolt PR, http://www.boltpr.com/
May 13, 2009
10:00 a.m. - https://www2.gotomeeting.com/register/325723218
6:30 p.m. - https://www2.gotomeeting.com/register/518860995
Cost:
$39
If you sign up for the webinar and are already on Twitter, we will use the hashtag #greenim and invite others to do so, too.
By: Anne Carr, anne@boltpr.com
Thursday, April 30, 2009
Tuesday, April 14, 2009
Should I Be On Twitter?
Yes! There are reasons for everyone to tweeting or, at the very least, following what others are tweeting about. This is especially true if you have a brand or a business. Amazon.com, although a leading Internet empire, showed its gray hair this weekend when it remained silent while social media users slammed them for allegedly removing gay and lesbian themed books from its lists and search results.
A major trending topic on Twitter was #amazonfail. Hashtags like this are used to track conversations on Twitter. Had Amazon been tracking its social media presence, it could have reached out via Twitter immediately to apologize and prevent the spread of a detrimental hashtag.
Twitter was not the only network with expressive users; there were outcries on Facebook, blogs and other channels. Two lessons to take away from this:
A major trending topic on Twitter was #amazonfail. Hashtags like this are used to track conversations on Twitter. Had Amazon been tracking its social media presence, it could have reached out via Twitter immediately to apologize and prevent the spread of a detrimental hashtag.
Twitter was not the only network with expressive users; there were outcries on Facebook, blogs and other channels. Two lessons to take away from this:
- Monitor your brand on Twitter
- Respond to tweets relating to your brand immediately
Not sure how to use Twitter or monitor your social media presence? Please feel free to email me with questions at anne@boltpr.com. At Bolt, we love to be a resource and offer social media consulting services or channel management.
By: Anne Carr
Thursday, April 9, 2009
Get LinkedIn or Get Left Out
I am always surprised when business owners, professionals or job seekers tell me that they are not on LinkedIn. Perhaps I live in a social media bubble, but I want to shake them and say, “Do you know how many opportunities you’re missing?!” Instead, I kindly suggest that they join and calmly explain the value. Here are the top two reasons why everyone (including you) should be on LinkedIn:
Search Function: LinkedIn users are able to do a keyword search and find users with the keyword in their profiles.
- For example, I used the keyword search to find people who were involved in fundraising to let them know about a new resource (Legacy Benefit Auctions). Recruiters use the same function to find job seekers.
- On the flip side, I have also been contacted by several business owners and professionals who came across my profile when looking for Public Relations or Social Media services or even just for networking purposes.
- Tip: Make sure to include key words in your profile that reflect your expertise. Think about which keywords someone would use when searching for an individual with your skill set, and then sprinkle them into your bio
Web Site Traffic: LinkedIn is one of Bolt Public Relations’ top referring sites.
- Your profile can be a mini-landing page for your business, so it is important to include a link to your web site.
- Tip: Join groups and participate in discussions. After you post a comment in a discussion forum, include a signature at the end that includes your business name and link to your Web site. If group members are intrigued or impressed by your comment, they will go straight to your Web site. Make it your goal to participate in a discussion or answer a question at least a few times a week for maximum exposure.
If the idea of setting up a strategic LinkedIn profile or managing your LinkedIn visibility is overwhelming, Bolt offers social media management services and consulting. We would be more that happy to meet with you to help you set up your profile and map out a plan for you. This would include discussing your goals, from finding a job to boosting traffic and positioning you as an expert in your given industry, in order to set up a successful strategy. You should know your purpose before joining any social medium.
For more information about Bolt PR, visit http://www.boltpr.com. And please, connect with me if you are on LinkedIn.
Monday, March 23, 2009
TownZilla.com: Your Local Search Engine
As a business owner, it’s always a proud moment when a company wants to announce that it has chosen you as its service provider of choice. For the Bolt PR team, TownZilla.com not only selected us as its PR, copywriting and social media management agency, but the local search engine company also wanted to announce it to the world. (Thanks TownZilla.com!)
So if you haven’t heard about TownZilla.com before, here’s the skinny: It’s a local search engine for the Orange County, Inland Empire and San Diego communities. As a business owner in San Diego, if I want to find a San Diego CPA, I search on TownZilla.com and the results displayed will only be San Diego CPAs… not Orange County, San Francisco or Las Vegas CPAs. Just local CPAs in my local area. Now as a new Orange County resident, when I want to find a local restaurant, I can use TownZilla.com for that, too. And when I search for Orange County restaurants, TownZilla.com will only display OC restaurants. No amount of money can “buy” a business a place in this search engine where it doesn’t belong.
That’s because TownZilla.com’s sole purpose is to support local businesses by connecting potential buyers with them. A few of the fantastic features of TownZilla.com include:
- Local search specific to Orange County, San Diego and the Inland Empire
- Free business listings for all businesses in the TownZilla.com coverage areas
- Updated event blog with all the latest happenings in Southern California
- Local job postings relevant to job seekers’ specific area of residence through a partnership with Jobing.com
- Travel search for local residents to find flights, hotels, cars, vacations and cruises
- Premium, non-invasive advertising for local businesses and events
- Local mortgage rate finder and real estate information
- Continuous traffic reports for anywhere in Orange County, San Diego and the Inland Empire
- Local restaurant, hotel and art gallery listings specific to each of the counties in Southern California
So check it out and start supporting YOUR local business: http://www.townzilla.com/.
Posted by: Caroline Callaway, caroline@boltpr.com
So if you haven’t heard about TownZilla.com before, here’s the skinny: It’s a local search engine for the Orange County, Inland Empire and San Diego communities. As a business owner in San Diego, if I want to find a San Diego CPA, I search on TownZilla.com and the results displayed will only be San Diego CPAs… not Orange County, San Francisco or Las Vegas CPAs. Just local CPAs in my local area. Now as a new Orange County resident, when I want to find a local restaurant, I can use TownZilla.com for that, too. And when I search for Orange County restaurants, TownZilla.com will only display OC restaurants. No amount of money can “buy” a business a place in this search engine where it doesn’t belong.
That’s because TownZilla.com’s sole purpose is to support local businesses by connecting potential buyers with them. A few of the fantastic features of TownZilla.com include:
- Local search specific to Orange County, San Diego and the Inland Empire
- Free business listings for all businesses in the TownZilla.com coverage areas
- Updated event blog with all the latest happenings in Southern California
- Local job postings relevant to job seekers’ specific area of residence through a partnership with Jobing.com
- Travel search for local residents to find flights, hotels, cars, vacations and cruises
- Premium, non-invasive advertising for local businesses and events
- Local mortgage rate finder and real estate information
- Continuous traffic reports for anywhere in Orange County, San Diego and the Inland Empire
- Local restaurant, hotel and art gallery listings specific to each of the counties in Southern California
So check it out and start supporting YOUR local business: http://www.townzilla.com/.
Posted by: Caroline Callaway, caroline@boltpr.com
What is Squidoo?
Squidoo, Seth Godin’s brainchild, is an online social encyclopedia made up of lenses (user-generated pages). Lenses are little authority sites, much like Wikipedia and About.com. Anyone can create a lens for free on any topic of choice and the creators are called “lensmasters.”
Unlike most Web 2.0 creations, Squidoo is about what you know, rather than who you know.
Why should you create lenses?
By: Anne Carr, anne@boltpr.com
Unlike most Web 2.0 creations, Squidoo is about what you know, rather than who you know.
Why should you create lenses?
- You are an expert on something. Why not share the knowledge?
- Traffic! You can include backlinks to your website. One way to use Squidoo to increase your blog traffic is by using the RSS feed tool. You simply load the RSS feed from your blog and the Squidoo lens will update automatically as you update your blog.
- Google loves Squidoo. The lenses often rank very high in search engines. Each page gives crawlers another opportunity to find you.
- Money. You have the option to donate 50% the money Squidoo makes from ads and affiliate links on your page to charity. Or you can keep it. Of the other 50%, 45% of it “covers overhead and stuff” and the other 5% automatically goes to charity.
- It is free.
By: Anne Carr, anne@boltpr.com
Tuesday, March 17, 2009
Are you wearing green today?
Happy St. Patrick’s Day! I did a little digging to find out just who St. Patrick is and why he’s important enough to have a holiday in his name. Here is what I found:
Who is St. Patrick?
Patrick lived during the 5th century and is given credit for bringing Christianity to Ireland. He was born in Ireland and lived there until he was kidnapped at age sixteen by pirates and sold into slavery. During his six years of captivity, he learned to find strength in his faith. (Although, he worked as a shepherd, so his captivity doesn’t sound too rough). Patrick finally escaped and lived in France, where he became a priest and then a bishop.
Oddly, he waited until he was 60 years old to move back to Ireland and spread the gospel of Christianity. While teaching about the Trinity, he used the shamrock as a metaphor to illustrate the concept.
St. Patrick is also legendary for driving snakes out of Ireland. While it is true, according to all accounts I could find, that there are no snakes in Ireland, critics believe that there probably never were any there in the first place because the island separated from the rest of the continent during the ice age before snakes existed. He is most likely credited with this because serpent symbols were common and worshiped by many supposedly pagan religions. Driving out the snakes may be symbolic for the end of these practices.
St. Patrick died a hero in Ireland on March 17th around 460 A.D. He described himself as a most humble-minded man, pouring forth a continuous paean of thanks to his Maker for having chosen him as the instrument whereby multitudes who had worshipped idols and unclean things had become the people of God."
What is St. Patrick’s Day?
Prior to the 20th century, St. Patrick’s Day was celebrated only as a religious holiday. It became a public holiday in 1903 by the Black Holiday Act, introduced to Parliament by Irish Prime Minister James O’Mara. In Ireland, the holiday is still a religious observance. Businesses, besides restaurants and pubs, close down. People attend mass where it is a time of spiritual renewal and offer prayers for missionaries around the world. Then, they celebrate!
The first accounts of American celebration date back to 1737. Now St. Patrick’s day is a day to wear green and celebrate everything Irish. For San Diego St. Patrick’s day events, visit the San Diego Weekly Reader.
Meanwhile we, the Bolt team, will continue helping small businesses expand their pots of gold through credible exposure, both on- and off-line.
By: Anne Carr, anne@boltpr.com
Who is St. Patrick?
Patrick lived during the 5th century and is given credit for bringing Christianity to Ireland. He was born in Ireland and lived there until he was kidnapped at age sixteen by pirates and sold into slavery. During his six years of captivity, he learned to find strength in his faith. (Although, he worked as a shepherd, so his captivity doesn’t sound too rough). Patrick finally escaped and lived in France, where he became a priest and then a bishop.
Oddly, he waited until he was 60 years old to move back to Ireland and spread the gospel of Christianity. While teaching about the Trinity, he used the shamrock as a metaphor to illustrate the concept.
St. Patrick is also legendary for driving snakes out of Ireland. While it is true, according to all accounts I could find, that there are no snakes in Ireland, critics believe that there probably never were any there in the first place because the island separated from the rest of the continent during the ice age before snakes existed. He is most likely credited with this because serpent symbols were common and worshiped by many supposedly pagan religions. Driving out the snakes may be symbolic for the end of these practices.
St. Patrick died a hero in Ireland on March 17th around 460 A.D. He described himself as a most humble-minded man, pouring forth a continuous paean of thanks to his Maker for having chosen him as the instrument whereby multitudes who had worshipped idols and unclean things had become the people of God."
What is St. Patrick’s Day?
Prior to the 20th century, St. Patrick’s Day was celebrated only as a religious holiday. It became a public holiday in 1903 by the Black Holiday Act, introduced to Parliament by Irish Prime Minister James O’Mara. In Ireland, the holiday is still a religious observance. Businesses, besides restaurants and pubs, close down. People attend mass where it is a time of spiritual renewal and offer prayers for missionaries around the world. Then, they celebrate!
The first accounts of American celebration date back to 1737. Now St. Patrick’s day is a day to wear green and celebrate everything Irish. For San Diego St. Patrick’s day events, visit the San Diego Weekly Reader.
Meanwhile we, the Bolt team, will continue helping small businesses expand their pots of gold through credible exposure, both on- and off-line.
By: Anne Carr, anne@boltpr.com
Monday, March 9, 2009
Increase Sales with Social Media Seminar: Quick Recap, Day 2
Last week I attended Increase Sales with Social Media seminar at the Marriott in Newport Beach. As I described in my previous post, I walked away from the event with a wealth of social networking ideas to incorporate into Bolt PR’s social media efforts for our business and our clients’ organizations.
Here is a condensed version of day 2:
8:00 am – Keynote speaker David Carleton kicked off the morning with a presentation on Linkbait marketing and how to capture more leads
Biggest takeaway: host a webinar or a giveaway on your website for linkbait
9:30 am – Mike Koenigs stressed the effectiveness of using video sites to increase traffic
Biggest takeaway: purchase a Flip camera to record video for easy uploading
11:00 am – Shama Hyder provided 3 steps to rock Facebook
Biggest takeaway: think of Facebook like a coffee shop and act accordingly
12:30 pm – Lunch at P.F. Changs
Biggest takeaway: you can never go wrong with lettuce wraps
1:30 pm – Viva Visibility founder, Nancy Marmolejo, unveiled how to establish yourself as an expert through social media
Biggest takeaway: not claiming your expertise is costing you money
3:15 pm – Bill Wardell, a lens master, introduced the power of Squidoo
Biggest takeaway: Google loves Squidoo
5:00 pm – The conference ended and I made a stop at Pinkberry before driving home
Biggest takeaway: we need a Pinkberry in North San Diego County
Biggest disappointment of the seminar? I did not win any of the raffle prizes.
To see how Bolt Public Relations doe social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).
By: Anne Carr, anne@boltpr.com
Here is a condensed version of day 2:
8:00 am – Keynote speaker David Carleton kicked off the morning with a presentation on Linkbait marketing and how to capture more leads
Biggest takeaway: host a webinar or a giveaway on your website for linkbait
9:30 am – Mike Koenigs stressed the effectiveness of using video sites to increase traffic
Biggest takeaway: purchase a Flip camera to record video for easy uploading
11:00 am – Shama Hyder provided 3 steps to rock Facebook
Biggest takeaway: think of Facebook like a coffee shop and act accordingly
12:30 pm – Lunch at P.F. Changs
Biggest takeaway: you can never go wrong with lettuce wraps
1:30 pm – Viva Visibility founder, Nancy Marmolejo, unveiled how to establish yourself as an expert through social media
Biggest takeaway: not claiming your expertise is costing you money
3:15 pm – Bill Wardell, a lens master, introduced the power of Squidoo
Biggest takeaway: Google loves Squidoo
5:00 pm – The conference ended and I made a stop at Pinkberry before driving home
Biggest takeaway: we need a Pinkberry in North San Diego County
Biggest disappointment of the seminar? I did not win any of the raffle prizes.
To see how Bolt Public Relations doe social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).
By: Anne Carr, anne@boltpr.com
Tuesday, March 3, 2009
Increase Sales with Social Media Seminar: Quick Recap, Day 1
This weekend I attended the Increase Sales with Social Media seminar at the beautiful Marriott in Newport Beach. After listening to several entertaining speakers, I left the event feeling an information overload – in a good way! The seminar included two days of presentations by Social Networking experts who shared tips and promoted their products.
Here is a condensed version of day 1:
7:45 am – arrived at Marriott Hotel in Newport Beach. Note: the hotel parking lot informs you of the $18 parking fee once you are practically committed to entering the lot.
7:50 am – Checked in and was relieved to have $10 off of my parking for attending the seminar. I entered the large room and sat next to Jason Brett with Trinacle, Inc
8:00 am – Event organizer David Carleton welcomed us
8:15 am – Twenius Dan Hollings explained how to use Twitter effectively
Biggest take-away: Download mytwittertoolbar.com.
10:00 am – Matt Bacak unveiled how to get rich using social media
Biggest take-away: Create a ‘swipe file’ to save marketing ideas, both on and offline
11:30 am – Lunch at California Pizza Kitchen
Biggest take-away: The ‘half’ salad portion is too big for one person (and I love the Bar-b-q Chicken Salad)!
12:30 pm – Chip Lampert spoke about how to increase offline sales using LinkedIn
Biggest take-away: Take full advantage of personal network and request referrals
2:00 pm – Dr. Ron Capps gave an overview of social bookmarking
Biggest take-away: Use Ping.fm or Firefox application to simplify bookmarking
3:45 pm – Paul Colligan presented a way to make a profit through podcasts and Web 2.0
Biggest take-away: The phrase, “I’ll Grab That!”
Stay tuned for the condensed version of day two.
To see how Bolt PR does social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).
By: Anne Carr, anne@boltpr.com
Here is a condensed version of day 1:
7:45 am – arrived at Marriott Hotel in Newport Beach. Note: the hotel parking lot informs you of the $18 parking fee once you are practically committed to entering the lot.
7:50 am – Checked in and was relieved to have $10 off of my parking for attending the seminar. I entered the large room and sat next to Jason Brett with Trinacle, Inc
8:00 am – Event organizer David Carleton welcomed us
8:15 am – Twenius Dan Hollings explained how to use Twitter effectively
Biggest take-away: Download mytwittertoolbar.com.
10:00 am – Matt Bacak unveiled how to get rich using social media
Biggest take-away: Create a ‘swipe file’ to save marketing ideas, both on and offline
11:30 am – Lunch at California Pizza Kitchen
Biggest take-away: The ‘half’ salad portion is too big for one person (and I love the Bar-b-q Chicken Salad)!
12:30 pm – Chip Lampert spoke about how to increase offline sales using LinkedIn
Biggest take-away: Take full advantage of personal network and request referrals
2:00 pm – Dr. Ron Capps gave an overview of social bookmarking
Biggest take-away: Use Ping.fm or Firefox application to simplify bookmarking
3:45 pm – Paul Colligan presented a way to make a profit through podcasts and Web 2.0
Biggest take-away: The phrase, “I’ll Grab That!”
Stay tuned for the condensed version of day two.
To see how Bolt PR does social networking, connect with us on LinkedIn, Twitter, Facebook, Fast Pitch Networking and JellyFish (just to name a few).
By: Anne Carr, anne@boltpr.com
Friday, February 20, 2009
The 1% Rule
This week I attended a luncheon hosted by the Oceanside Chamber of Commerce, where Tim Templeton, Executive VP of Locallife, challenged us to apply the 1% rule. This means looking inside our businesses, examining each process, and finding a way to make the processes 1% better or more efficient. A process includes everything from the way we answer the phone to the way we follow up with business leads. He advised us to make a list of each process we engage in, which should include over 100, and focus on solutions to improve each one. While this task sounded a bit overwhelming to me, since I usually am scrambling for more hours in a day, I decided to take it slow. This weekend and next week I will create the list. Then pick one process per week to improve by 1% (or more).
Here is an example, or at least this is my interpretation, of the applying the 1% rule. Process: the way I answer the phone. I usually say, “Bolt PR, this is Anne.” I try to always sound upbeat. Now, how can I improve this to make the caller feel like I have been looking forward to speaking with him or her? Perhaps I can add in “Thank you for calling…” or remember to smile when speaking.
The 1% rule reminds us to be purposeful in our actions. I don’t always consciously think through each process I engage in because everything becomes second nature. But how much more effective will I be when I label each process and aim to improve?
Posted by: Anne Carr, anne@boltpr.com
Here is an example, or at least this is my interpretation, of the applying the 1% rule. Process: the way I answer the phone. I usually say, “Bolt PR, this is Anne.” I try to always sound upbeat. Now, how can I improve this to make the caller feel like I have been looking forward to speaking with him or her? Perhaps I can add in “Thank you for calling…” or remember to smile when speaking.
The 1% rule reminds us to be purposeful in our actions. I don’t always consciously think through each process I engage in because everything becomes second nature. But how much more effective will I be when I label each process and aim to improve?
Posted by: Anne Carr, anne@boltpr.com
Getting Creative During Job Searches
NextWork, a career transition organization helping individuals identify personal strengths to discover a fitting career path, have noted that the changing economy and the rising unemployment numbers have forced job seekers to discover new tactics to really stand out. However, what new job searching methods are almost too unconventional and leave the wrong impression with potential employers?
An article published by CNNMoney.com on February 14 (http://money.cnn.com/2009/01/14/pf/unconventional_job_searches/index.htm?postversion=2009011413), explored this question further and identified individuals exploring the good and the bad side of standing out from competing job searchers.
Most experts, including NextWork, agree that attending networking events is still the best approach in proactively searching for a job. Experts also note to expand upon face-to-face networking and to incorporate the wonderful world of online socializing by utilizing such sites as Twitter, Facebook and LinkedIn (see we keep gabbing about these outlets because they truly are the great wave of the future!). A couple of years ago these tactics were not so widely used, but now many individuals use these approaches and job searchers still need to take their approach a step further and try something unique.
A Web developer profiled in the article distributed an email to his family and friends with his job search objective and resume. He asked all of them to pass the information along to any appropriate contacts and even offered a $150 incentive to anyone who led him to a job opening. Utilizing friends and family can really help you gain the support you need during a job search and is a great approach.
Another tactic discussed in the article was one practiced by a private duty registered nurse and a marketing manager, who both wore printed t-shirts with their Web site, contact information, resume and cover letter. This is a very easy approach that can lead to discussions with strangers that may have a tip to get you in the right direction.
On the flip side, the article noted that while creativity is appreciated, 52% of marketing executives and 26% of advertising executives see unconventional job-hunting methods as unprofessional. One example that was mentioned was an individual who mailed a shoe, noting that the candidate was hoping to get a foot in the door.
The rule of thumb is to absolutely explore your creative side, but to be mindful of what is appropriate for your given industry. For more tips on job searching methods, call NextWork at (760) 420-8444 or visit www.nextworkservices.com.
Posted by: Monica Kenney, monica@boltpr.com
An article published by CNNMoney.com on February 14 (http://money.cnn.com/2009/01/14/pf/unconventional_job_searches/index.htm?postversion=2009011413), explored this question further and identified individuals exploring the good and the bad side of standing out from competing job searchers.
Most experts, including NextWork, agree that attending networking events is still the best approach in proactively searching for a job. Experts also note to expand upon face-to-face networking and to incorporate the wonderful world of online socializing by utilizing such sites as Twitter, Facebook and LinkedIn (see we keep gabbing about these outlets because they truly are the great wave of the future!). A couple of years ago these tactics were not so widely used, but now many individuals use these approaches and job searchers still need to take their approach a step further and try something unique.
A Web developer profiled in the article distributed an email to his family and friends with his job search objective and resume. He asked all of them to pass the information along to any appropriate contacts and even offered a $150 incentive to anyone who led him to a job opening. Utilizing friends and family can really help you gain the support you need during a job search and is a great approach.
Another tactic discussed in the article was one practiced by a private duty registered nurse and a marketing manager, who both wore printed t-shirts with their Web site, contact information, resume and cover letter. This is a very easy approach that can lead to discussions with strangers that may have a tip to get you in the right direction.
On the flip side, the article noted that while creativity is appreciated, 52% of marketing executives and 26% of advertising executives see unconventional job-hunting methods as unprofessional. One example that was mentioned was an individual who mailed a shoe, noting that the candidate was hoping to get a foot in the door.
The rule of thumb is to absolutely explore your creative side, but to be mindful of what is appropriate for your given industry. For more tips on job searching methods, call NextWork at (760) 420-8444 or visit www.nextworkservices.com.
Posted by: Monica Kenney, monica@boltpr.com
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