Business Malleability

Yesterday I was inspired and encouraged as we listened to a couple of entrepreneurs tell their tales of failures and successes at an event in San Diego. Both of the featured speakers had created and sold a few Internet companies over the past decade. They shared their roller coaster experience and encouraged other entrepreneurs to keep going. The nugget that resonated with me the most was their advice to be flexible with your business.

Times are always changing and so is the market, which has been accentuated and endlessly discussed lately due to the economy. The key to success is molding your business to fit the needs of the market. This is true for any product or service in almost any industry. One speaker gave the example that his business originally was creating a social networking community but that it transformed into an Internet Security business because it was more in demand.

As a public relations firm, Bolt is always looking for new and better ways to generate attention for our clients. To do so, we watch media and market trends by reading everything we can get our hands on, networking, attending workshops and talking to everyone. Then, we act on the information, molding our services to the ever-changing market, but never compromising the quality of the clay.

Posted by Anne Carr, 11/14/2008