Thursday, January 29, 2009

The Power of Teamwork

A very wise Margaret Mead once said, “Never doubt that a small group of thoughtful, committed people can change the world. Indeed, it is the only thing that ever has.”

I’m inspired today to write about the power of a team; more specifically, the Bolt Public Relations team. Never in my life have I been surrounded by such a dynamic, brilliant, authentic and motivated group of women. Of course I’m biased. But I’ve also been in other agency environments where this level of teamwork, commitment, drive and support has never been as profound. As we sat at dinner last night discussing our agency, successes, challenges and dreams, I realized that we have such a unique bond, not only with each other, but with our clients. At Bolt PR, our clients are our partners; we are part of the team. We are the support, the hands, the minds and the voices of our clients. We’re not in it for us, but for our clients. We succeed because our clients succeed. I believe that our deep commitment to our clients stems from our conscience selection of the ‘right’ partners for us. As a select-service PR agency, we choose to only work with organizations that we firmly believe in, that we desire to represent, and that we know we can truly impact. In turn, when companies choose the Bolt PR team, they are choosing a group of women who work harder, smarter and with more determination than any others I’ve ever known.

There are two sides of this to learn from: 1) if you’re working for an organization where you don’t feel the teamwork/the bond/the support, go find it. Life is too short not be surrounded by people who inspire and motivate you in some capacity every single day; 2) if you’re looking for a PR agency, choose one that truly believes in your organization. Don’t hire ‘doers’; hire strategic partners that are genuinely committed to you, your growth and your success. Don’t settle for anything less.

Posted by: Caroline Callaway, caroline@boltpr.com

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