As discussed by my colleague in her latest blog, utilizing online social networking is key in keeping up with the times and successfully establishing new relationships with other professionals to benefit your business. Many sites, such as Twitter, LinkedIn and FastPitchNetworking, are used for more professional reasons and are strongly protected to prevent user issues. However, other sites carry some risks that can be easily avoided if you take proper precautions.
Whatever social sites you choose to use, follow the steps below to make online networking safe, beneficial and fun.
1. Choose a strong, unique password for each Web account you own. It is easy for hackers to tap into one site and find a common link to all of your accounts through your password.
2. Download reputable anti-virus software that will constantly scan your computer to flag any suspicious activities, downloads or files.
3. Utilize a current Web browser that provides users with the added service of anti-phishing blacklist.
4. Immediately change your Web account passwords if you are suspicious of any unauthorized activity.
5. Do your homework before accepting a connection/friend request from a stranger. Google the person’s name to see where else they are listed, or look to see if you have any mutual connections/friends through the online social site.
6. Limit the amount of personal information you display, such as your home address or other information that overly exposes you.
7. When using a non-professional social site, such as MySpace or Facebook, try to keep your settings private where only your friends or colleagues can access your Web page.
Social media channels are extremely valuable tools to generate exposure and grow your business, but as with any Web site, just be smart about what information you choose to make public.
By: Monica Kenney, monica@boltpr.com
Thursday, February 5, 2009
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